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Purpose design is a business design process that addresses the question "What problem does your business exist to solve?". Behind the answer to this question sits another that also needs to be addressed and that is "What is your testable hypothesis regarding your ability to solve this problem better than anyone else in the market?" Purpose design is usually undertaken by executive management teams, and the more enlightened of these also include others from across the organisa

We intend to provide updates on the book and toolkit via this page. So please bookmark and check here occasionally to keep up to speed on latest developments. The Tool Kit: Some recent toolkit updates and changes: Purpose Design To better support the strategic planning design process outlined in the book we're add the following: Goal Ideation Worksheet - generate goal statements in reference to your drivers Goal Worksheet - a tool to evaluate and prioritise your goal statemen