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The Foundry

Business Design Framework

The Foundry is a freely available framework and toolkit consisting of six interrelated business design activities that any business can use to:

  • Establish clarity of and alignment with purpose

  • Define their market place and brand presence

  • Design and prototype new customer services and products

  • Re-design and optimise their operating model

  • Enhance their business model's financial, environmental and social viability

  • Design and deliver their transformational change program

Purpose Design

Purpose Design is a series of leadership team workshops to craft the agreed purpose your business fulfills within the market in which it operates

Purpose Design

At this point in history it is as important as ever for businesses to be purpose driven. An single focus on maximum profits without regard for our environmental and social responsibilities has been a primary driver for where we collectively find ourselves today.

 

Next wave innovation belongs to those businesses that are willing to take the wider view of who they are, what they deliver, ensuring profitability, but who also take their environmental and social responsibilities seriously. Future generations will demand it.

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Purpose Design starts the conversation within your business and leadership team, and centres on two fundamental questions - what is the problem we exist to solve? and what are our core beliefs about how to best solve it?

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