Intro to Business Design

Service Description

This course offers a comprehensive introduction to the essential elements of Business Design, tailored for those seeking to understand and apply a holistic approach to building and transforming businesses. Over five weeks, participants will engage in weekly 3-hour online sessions that blend expert-led presentations, interactive group discussions, and practical project work. Each session focuses on a core component of business design—Purpose, Market, Service, Operating Model, Sustainability, and Change—providing a structured pathway through the key topics that underpin successful business innovation. Throughout the course, participants will progressively develop their own business concept, applying the principles and frameworks introduced in each session. This hands-on approach ensures that learning is immediately relevant and actionable, with opportunities for feedback and guidance from an experienced facilitator. By the end of the program, attendees will have a strong grasp of business design fundamentals, practical experience in applying these concepts, and a clear understanding of how to integrate purpose, market needs, service delivery, operational effectiveness, sustainability, and change management into a cohesive business model. This course is ideal for entrepreneurs, business leaders, and professionals eager to drive meaningful innovation and responsible growth in their organisations.